We understand there are thousands of ways to make the world better, some you could argue are more important than plastic pollution. We chose to focus on plastic pollution for a couple reasons.
First, it’s near and dear to our hearts. We have spent a lot of time in and by the ocean, amazed at its wild beauty. Each time you see trash wash up on the beach, or you have to cut a turtle caught in a fishing line dragging a string of plastic bags lose (true story) it reminds you that the majestic beauty of the ocean is in peril.
Second, the ocean is a MAJOR source of food, employment for people around the world. Fish stocks are collapsing, causing untold suffering to fishing communities around the world that has a cascading effect that impacts millions of lives in more ways than just the inconvenient reminder that we have been treating our oceans as a landfill for much of the last century.
Third, our planet, our only home, is in peril. We are in the midst of a mass extension event where species are dying out at an alarming rate. It is estimated that 50-80% of all life on this planet lives in the oceans if we destroy ocean life we have little chance of survival as a species... so we think it's a pretty big deal.